[{"data":1,"prerenderedAt":1610},["ShallowReactive",2],{"PageDataInternal-noticias-novo-episodio-do-podcast-osmarketeiros-o-valor-das-coisas-discute-a-precificacao-sob-a-otica-da-economia-e-do-marketing":3,"menuHeader":72,"institutions-pagehome":945,"page-institutions-home":965,"PortalMenu":985,"menuNavBar":1298,"noticias\u002Fnovo-episodio-do-podcast-osmarketeiros-o-valor-das-coisas-discute-a-precificacao-sob-a-otica-da-economia-e-do-marketing":-1,"page-meta-noticias\u002Fnovo-episodio-do-podcast-osmarketeiros-o-valor-das-coisas-discute-a-precificacao-sob-a-otica-da-economia-e-do-marketing":-1},{"title":4,"description":5,"short_description":6,"duration":7,"slug":8,"published_at":9,"unpublished_at":10,"created_at":11,"updated_at":12,"active":13,"emphasis":14,"tags":15,"meta_tags":18,"highlight_image":10,"image":24,"categories":30,"subcategories":36,"previous_new_url":37,"next_new_url":54,"configs":71},"Novo episódio do podcast Osmarketeiros: “O Valor das Coisas” discute a precificação sob a ótica da economia e do marketing","\u003Cp>\n No episódio #56 do podcast, Osmarketeiros recebem a economista e docente da Universidade Anhembi Morumbi, Roseane Barcelos Marques, para uma conversa instigante sobre preço — um tema que vai muito além dos números.\n\u003C\u002Fp>\n\u003Cp>\n Com o título\n \u003Cem>\n  “Preço na Visão do Economista e do Marketeiro”\n \u003C\u002Fem>\n , o bate-papo traz reflexões relevantes para quem atua ou estuda nas áreas de economia, marketing, hospitalidade e gestão de negócios. A convidada é pós-doutora em Turismo pela USP, doutora em Administração Pública e Governo pela FGV e mestre em Economia Política pela PUC-SP.\n\u003C\u002Fp>\n\u003Cp>\n Além de integrar o corpo docente do Programa de Pós-Graduação em Hospitalidade da Anhembi Morumbi, Roseane também atua como Delegada Municipal de Economia no município de Registro\u002FSP.\n\u003C\u002Fp>\n\u003Cp>\n O episódio aborda temas provocativos e curiosos, como:\n\u003C\u002Fp>\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\n  O preço como estratégia — e não apenas como número;\n \u003C\u002Fli>\n\u003Cli>\n  Por que um preço baixo pode afastar, enquanto um mais alto pode atrair;\n \u003C\u002Fli>\n\u003Cli>\n  Os impactos da realidade socioeconômica brasileira na precificação;\n \u003C\u002Fli>\n\u003Cli>\n  E casos reais em que o preço virou manchete — para o bem ou para o mal.\n \u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\n Com linguagem acessível e conteúdo de qualidade, o episódio é uma excelente oportunidade para repensar conceitos sobre valor, posicionamento e percepção do consumidor.\n\u003C\u002Fp>\n\u003Cp>\n Ouça agora:\n \u003Ca href=\"https:\u002F\u002Fopen.spotify.com\u002Fepisode\u002F14Cku0iVjVm4gDqlmQTm6o?si=fbabf9988d8a4cfb\">\n  Episódio #56 – O Valor das Coisas\n \u003C\u002Fa>\n\u003C\u002Fp>","","1 min","novo-episodio-do-podcast-osmarketeiros-o-valor-das-coisas-discute-a-precificacao-sob-a-otica-da-economia-e-do-marketing","2025-05-29T09:08:43-03:00",null,"2025-07-16T15:05:53.379155-03:00","2025-07-16T15:05:55.836029-03:00",true,false,[16],{"title":17,"slug":17,"machine_name":17,"active":13,"parent":10},"news-uam",[19,22],{"meta_key":20,"meta_value":21},"rel","canonical",{"meta_key":23,"meta_value":4},"title",{"id":25,"title":26,"file":27,"alt":28,"description":10,"variations":29},37264,"Equipe da Universidade Anhembi Morumbi reunida em estúdio de podcast para gravação de conteúdo acadêmico","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20250716150554\u002FOsmkt-56.webp","Quatro pessoas participando de um podcast nos estúdios da Universidade Anhembi Morumbi",{},[31],{"id":32,"parent":33,"title":34,"slug":35,"machine_name":35},"ab07a35a-3f32-44fd-a261-eb1db79ae792",[],"Geral","geral",[],{"id":38,"title":39,"slug":40,"duration":7,"short_description":6,"description":41,"published_at":42,"unpublished_at":10,"updated_at":43,"created_at":44,"highlight_image":10,"image":45,"categories":51},"75d163ee-3547-4d2a-8128-e5d5e03ad68d","Unidades Mooca e Vila Olímpia recebem ação “Farmácia na Prática – Minuto” com serviços gratuitos para a comunidade acadêmica","unidades-mooca-e-vila-olimpia-recebem-acao-farmacia-na-pratica-minuto-com-servicos-gratuitos-para-a-comunidade-academica","\u003Cp>\n Nos dias 2 e 5 de junho, a Universidade Anhembi Morumbi promove a ação “Farmácia na Prática – Minuto”, uma iniciativa dedicada à promoção do uso seguro e consciente de medicamentos, aberta a todos os estudantes e colaboradores do Ecossistema Ânima.\n \u003Cbr\u002F>\n\u003Cbr\u002F>\n\u003C\u002Fp>\n\u003Cp>\n\u003Cstrong>\n  Datas e locais:\n \u003C\u002Fstrong>\n\u003C\u002Fp>\n\u003Cp>\n\u003Cstrong>\n  Campus Mooca:\n \u003C\u002Fstrong>\n 2 de junho, das 9h às 13h, no hall de entrada.\n\u003C\u002Fp>\n\u003Cp>\n\u003Cstrong>\n  Campus Vila Olímpia:\n \u003C\u002Fstrong>\n 5 de junho, das 18h às 20h, também no hall de entrada.\n\u003C\u002Fp>\n\u003Cp>\n O evento oferece orientações especializadas e gratuitas sobre o uso correto de medicamentos. Os participantes poderão levar suas receitas médicas para uma análise individualizada, com foco em:\n\u003C\u002Fp>\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\n  Análise de receitas médicas;\n \u003C\u002Fli>\n\u003Cli>\n  Verificação de possíveis interações medicamentosas;\n \u003C\u002Fli>\n\u003Cli>\n  Orientações sobre o uso correto de medicamentos;\n \u003C\u002Fli>\n\u003Cli>\n  Dicas de atenção e segurança no uso de fármacos.\n \u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\n A ação visa reforçar a importância da assistência farmacêutica como ferramenta essencial de cuidado e prevenção, além de aproximar os participantes da prática profissional na área da saúde.\n\u003C\u002Fp>\n\u003Cp>\n Promovido com o apoio da Salford & Co., o evento integra conhecimento técnico e serviço à comunidade acadêmica, reforçando o compromisso da Anhembi Morumbi na formação de profissionais éticos, conscientes e engajados com o bem-estar social.\n\u003C\u002Fp>\n\u003Cp>\n Participe! Traga sua receita médica e aproveite esta oportunidade de aprendizado e cuidado com a sua saúde.\n\u003C\u002Fp>","2025-05-29T09:06:37-03:00","2025-07-16T15:05:56.358911-03:00","2025-07-16T15:05:55.842131-03:00",{"id":46,"title":47,"file":48,"alt":49,"description":10,"variations":50},37265,"Participe do evento Minuto Farmácia na Prática exclusivo para estudantes e colaboradores do Grupo Ânima","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20250716150556\u002FMinuto-Farmacia-Acao.webp","Cartaz do evento Minuto Farmácia na Prática com ilustração de cápsulas de remédio",{},[52],{"id":32,"parent":53,"title":34,"slug":35,"machine_name":35},[],{"id":55,"title":56,"slug":57,"duration":7,"short_description":6,"description":58,"published_at":59,"unpublished_at":10,"updated_at":60,"created_at":61,"highlight_image":10,"image":62,"categories":68},"d0c48f27-4d7c-43eb-92fa-5734ba2e7521","Além do serviço de bordo: comissário como pilar da segurança aérea","alem-do-servico-de-bordo-comissario-como-pilar-da-seguranca-aerea","\u003Cp class=\"has-text-align-right\">\n\u003Cem>\n  Por Alexandre Faro Kaperaviczus¹\n \u003C\u002Fem>\n\u003Cbr\u002F>\n\u003Cbr\u002F>\n\u003C\u002Fp>\n\u003Cp>\n No imaginário coletivo, o comissário de bordo é frequentemente associado à hospitalidade, aos sorrisos cordiais e ao conforto durante a viagem. No entanto, essa percepção, embora verdadeira em parte, não reflete a essência da função. O dia 31 de maio\n \u003Cstrong>\n  , Dia Internacional do Comissário de Bordo\n \u003C\u002Fstrong>\n , é uma oportunidade de ampliar esse olhar e compreender o papel vital desse profissional na engrenagem da segurança operacional da aviação civil.\n\u003C\u002Fp>\n\u003Cp>\n Poucos sabem, mas o comissário de voo é, antes de qualquer outra atribuição, um agente de segurança. Sua principal responsabilidade é proteger vidas, prevenindo, identificando e atuando em situações de risco dentro da aeronave. Essa atuação vai muito além do que é visível aos passageiros.\n\u003C\u002Fp>\n\u003Cp>\n Por trás de cada demonstração de equipamentos de emergência, cada orientação ou comunicação durante o voo, existe um profissional treinado para gerenciar situações críticas. Incêndios a bordo, despressurização, evacuação em emergência, atendimento médico, gerenciamento de comportamentos disruptivos e até a condução de procedimentos em situações de ameaças — todas essas são competências inerentes ao profissional de cabine.\n\u003C\u002Fp>\n\u003Cp>\n Esse preparo não é fruto apenas de vocação. É resultado de uma formação técnica rigorosa, pautada por normas nacionais e internacionais, que exige domínio de procedimentos de segurança, conhecimentos de primeiros socorros, sobrevivência em áreas inóspitas, combate a incêndios e, sobretudo, no desenvolvimento de habilidades emocionais para a tomada de decisão sob estresse.\n\u003C\u002Fp>\n\u003Cp>\n Ao contrário do que muitos imaginam, a segurança de voo não se limita à cabine de comando. Ela é construída e mantida constantemente dentro da cabine de passageiros, onde o comissário atua como extensão dos comandos do Comandante da Aeronave, monitorando, orientando e garantindo que todos os protocolos sejam cumpridos — especialmente quando fatores inesperados se apresentam.\n\u003C\u002Fp>\n\u003Cp>\n É fundamental entender que cada aviso de afivelar os cintos, cada monitoramento de comportamento e cada reforço das normas não é mero formalismo. São medidas preventivas, sustentadas por estatísticas, análises de riscos e diretrizes da aviação civil mundial. São ações que fazem a diferença entre um voo seguro e situações potencialmente críticas.\n\u003C\u002Fp>\n\u003Cp>\n No ‘Dia Internacional do Comissário de Bordo’, é indispensável reconhecer e valorizar quem escolhe, diariamente, assumir a responsabilidade de proteger centenas de vidas em cada decolagem. O profissional é, sim, a face da cordialidade no atendimento, mas, sobretudo, é parte indispensável da engrenagem que mantém a aviação como o meio de transporte mais seguro do mundo.\n \u003Cbr\u002F>\n\u003Cbr\u002F>\n\u003C\u002Fp>\n\u003Cp>\n\u003Cstrong>\n  ¹Sobre Alexandre Faro Kaperaviczus\n \u003C\u002Fstrong>\n\u003C\u002Fp>\n\u003Cp>\n Especialista em Gestão de Processos pela Universidade Federal Fluminense – UFF (2005). Curso de Comando e Estado-Maior da Aeronáutica pela Universidade da Força Aérea – UNIFA (2005). Especialista Docente em Gestão Empresarial pela Associação de Ensino Unificado do Distrito Federal – AEUDF (2002). Curso de Aperfeiçoamento de Oficiais da Aeronáutica pela Escola de Aperfeiçoamento de Oficiais da Aeronáutica – EAOAR (1997). Bacharel em Direito pela Fundação de Ensino Octavio Bastos – FEOB (1995). Bacharel em Ciências Aeronáuticas pela Academia da Força Aérea – AFA (1987). Advogado (Áreas Cível, Trabalhista, Contratual, Propriedade Intelectual e Aeronáutico). Gerente-Adjunto de Projetos Aeronáuticos no Subdepartamento de Desenvolvimento e Programas da Aeronáutica (2001-2004 e 2006). Vice-Diretor do Grupo de Trabalho Brasil-Itália para o Programa Aeronave de Combate – AMX (2007-2008). Gerente do Projeto Aeronave Leve de Ataque – AL-X na Comissão Coordenadora do Programa Aeronave de Combate (2009-2010). Piloto Militar da Força Aérea Brasileira (1985-2010). Professor do Curso de Aviação Civil da Universidade Anhembi Morumbi (2012). Professor da Pós-Graduação em Direito Aeronáutico da Universidade Anhembi Morumbi. (2014) Coordenador da Pós-Graduação de Direito Aeronáutico da Universidade Anhembi Morumbi (2016). Membro da Comissão de Direito Aeronáutico da OAB\u002FSP (2019). Coordenador do Curso de Aviação Civil da Universidade Anhembi Morumbi (2020). Coordenador do MBA de Aviação Civil da Universidade Anhembi Morumbi (2020). Coordenador da Pós-Graduação de Segurança de Voo da Universidade Anhembi Morumbi (2020). Coordenador da Pós-Graduação de Gestão de Aeroportos da Universidade Anhembi Morumbi (2020). Coordenador do Curso Superior de Comissários de Voo (2025). Mestre em Hospitalidade pela Universidade Anhembi Morumbi. Doutor em Hospitalidade pela Universidade Anhembi Morumbi.\n\u003C\u002Fp>","2025-05-29T09:19:11-03:00","2025-07-16T15:05:53.373139-03:00","2025-07-16T15:05:49.789735-03:00",{"id":63,"title":64,"file":65,"alt":66,"description":10,"variations":67},37263,"Ilustração de comissária de bordo recebendo passageiros com serviço de atendimento ao cliente em voo","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20250716150551\u002FServico-bordo-1.webp","Comissária de bordo sorridente acenando dentro da cabine de um avião",{},[69],{"id":32,"parent":70,"title":34,"slug":35,"machine_name":35},[],{"rel":21,"title":4},[73,365],{"id":74,"institution":75,"project":140,"title":147,"slug":147,"machine_name":147,"created_at":148,"updated_at":149,"active":13,"menu_items":150},"ffa159e9-99ec-4e95-9165-657e8814ed59",{"id":76,"title":77,"slug":77,"theme":78,"social_medias":79,"logos":100,"created_at":107,"updated_at":108,"active":13,"show_price":13,"unit":109,"configs":122},12,"uam","questionador",[80,84,88,92,96],{"type":81,"type_display":82,"link":83},"inst","Instagram","https:\u002F\u002Fwww.instagram.com\u002Fanhembimorumbi\u002F",{"type":85,"type_display":86,"link":87},"yout","YouTube","https:\u002F\u002Fwww.youtube.com\u002Fuser\u002Fanhembimorumbi",{"type":89,"type_display":90,"link":91},"link","Linkedin","https:\u002F\u002Fwww.linkedin.com\u002Fschool\u002Funiversidade-anhembi-morumbi\u002F",{"type":93,"type_display":94,"link":95},"twit","Twitter","https:\u002F\u002Ftwitter.com\u002Fanhembimorumbi?lang=pt",{"type":97,"type_display":98,"link":99},"face","Facebook","https:\u002F\u002Fwww.facebook.com\u002Fanhembi.morumbi",[101,104],{"type":102,"archive":103},"dark","https:\u002F\u002Festaticos.animaeducacao.com.br\u002FNone\u002Ficon-uam.webp",{"type":105,"archive":106},"white","https:\u002F\u002Festaticos.animaeducacao.com.br\u002FNone\u002Fuam.webp","2024-08-21T10:09:20.394465-03:00","2026-08-06T16:35:09.005210-03:00",[110,112,114,116,118,120],{"title":111,"active":13},"Sorocaba Athon",{"title":113,"active":13},"Vila Olímpia",{"title":115,"active":13},"Piracicaba",{"title":117,"active":13},"São José Dos Campos",{"title":119,"active":13},"Paulista",{"title":121,"active":13},"Mooca",{"canal_de_privacidade":123,"emec_qrcode":124,"emec_link":125,"campaigns_letreiro_link":126,"paths_not_show_letreiro":127,"url_site":128,"campaigns_letreiro":129,"campaigns_letreiro_text":130,"blackfriday_contador_datafim":131,"blackfriday_contador":132,"canal_cataLead":129,"canal_WhatsApp":129,"title_whatsapp":133,"text_whatsapp":134,"title_cataLead":135,"Atendimento pelo WhatsApp":136,"alternateName":137,"name":138,"addressRegion":139},"https:\u002F\u002Fportal.anhembi.br\u002Fcanal-de-privacidade\u002F","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002Fa7568a14-2505-4094-a80a-b2c004482062.webp","https:\u002F\u002Femec.mec.gov.br\u002Femec\u002Fconsulta-cadastro\u002Fdetalhamento\u002Fd96957f455f6405d14c6542552b0f6eb\u002FNDY2","\u002Fformas-de-entrada\u002Ftransferencia\u002F","\u002Fteste-de-carreira\u002F","https:\u002F\u002Fportal.anhembi.br\u002F","true","AS AULAS COMEÇAM EM AGOSTO. 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INSCREVA-SE AGORA!","2026-01-13T00:00:01","false","Fale conosco pelo WhatsApp","É só nos chamar no WhatsApp, que tiramos todas as suas dúvidas.","Tem alguma dúvida?","https:\u002F\u002Fapi.whatsapp.com\u002Fsend?phone=551140071192","UAM, AMO, Anhembi Morumbi","Universidade Anhembi Morumbi","SP",{"url":141,"title":142,"slug":143,"machine_name":143,"created_at":144,"updated_at":145,"active":13,"meta_tags":146},"https:\u002F\u002Fportal.anhembi.br","portal-uam","portal","2024-09-03T12:00:25.639893-03:00","2025-11-04T00:33:58.888151-03:00",[],"footer","2025-07-25T16:52:34.613547-03:00","2026-06-18T16:45:07.774189-03:00",[151,203,268,323],{"id":152,"title":153,"description":10,"image":154,"path":10,"order":155,"page":10,"external_link":14,"url":10,"active":13,"level":155,"published_at":10,"unpublished_at":10,"created_at":156,"updated_at":157,"children":158},"4bb587bf-4b33-4737-81df-13540fca065a","A 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